SEO

SEO: Keyword Strategy

00.00 Introduction
00.01 Welcome (In progress) 01:13

01.00 Mine the Rich Resources of Keywords
01.01 What are keywords? 04:11
01.02 The implications of keywords 06:36
01.03 How can we use keywords? 05:27
01.04 Find keyword research resources 04:01
01.05 View the keyword universe 03:25
01.06 Read keyword data effectively 03:53

02.00 Managing Keyword Data for Maximum Insights
02.01 Creating a keyword spreadsheet 02:41
02.02 Find initial keywords 02:18
02.03 Utilize the long tail 04:25
02.04 Find phrase patterns 02:15
02.05 Organize by prefix and suffix 04:08
02.06 Search for synonyms 03:19
02.07 Plan for plurals 01:56
02.08 Develop your keyword spreadsheet 04:44

03.00 Find Searcher Intent from Keyword Searches
03.01 Find searcher intent 01:48
03.02 Measure brand impact 02:26
03.03 Research demand patterns 04:00
03.04 Assess the right searcher 05:45
03.05 Assess competitive data 04:05
03.06 Measure keyword competitiveness 03:34
03.07 Measure the competitive environment 03:50

04.00 Adding Three-Dimensional Keyword Data
04.01 Intersect keyword demand and keyword trends 02:27
04.02 Apply tools for finding keyword search trends 05:03
04.03 Compare keyword trends 05:15
04.04 Asking why 03:22
04.05 Articulating strategy 02:35
04.06 Organizing keyword data with your additional data 02:03

05.00 Using Keyword Management Tools
05.01 Introduction to keyword research software and options 01:29
05.02 Raven tools 03:55
05.03 Moz 04:26
05.04 SEMrush 02:27
05.05 Wordtracker keyword tool 04:36

06.00 Apply Keywords to Your Website
06.01 Familiarize yourself with the page title 02:10
06.02 See how the page title is used 03:08
06.03 Evaluate your page title options 07:23
06.04 Understand page structure 03:40
06.05 How to utilize page structures to your advantage 05:20
06.06 Keep the attention of your reader with better page structure 05:33
06.07 Converge strategies of structure, scanning, and spiders 03:19
06.08 Implement keywords throughout your content 06:37
06.09 Integrate keywords within your website 06:42
06.010 Consider alt attributes and title attributes 07:02
06.11 Review your navigation for keywords 03:43
06.12 Test your navigation for usefulness and understandability 05:18

07.00 Apply Keywords to Your PPC Campaign
07.01 Create effective ads 04:16
07.02 Learn keyword-based bidding strategies 02:24
07.03 Balance keywords and quality score 07:51
07.04 Avoid costly mistakes 04:48
07.05 Focus on negative keywords 03:16
07.06 Add dimensions of location, timing, and word structures 08:57
07.07 Continually improve your campaign 06:03

08.00 Measure Your Results
08.01 Do not be fooled by rankings 03:35
08.02 Measure the right outcomes 06:19
08.03 Establish value 05:00
08.04 Develop keyword segments in your analytics 06:20
08.05 Evaluate landing pages for value 06:07
08.06 Troubleshoot landing page bounce rate 05:53
08.07 Prioritize your marketing efforts 05:55
08.08 SEO in Google Analytics 04:43
08.09 Next steps 02:25

Enter your keyword